New varieties have tremendous power to attract buyers and therefore growers often try to look for these new varieties. Of course most promising stories are told in order to sell as many licenses as possible.

However, once the plants are produced and ready to go, it happens often that the growers don't find the commercial support needed. We have been in that situation and luckily had a serious network over Europe to promote our new products. But if you don't have those contacts?...

So that was another reason to create Prima Plant International. We help you not only developing an idea but also sell that idea.